BUSINESS BOOKS GUIDING YOU THROUGH THE BUSINESS PROCESS ~ EMPOWERING DREAMERS TO BECOME DOERS

Business Books

The Business Blueprint
A Proven Success Framework for Entrepreneurs and High-Achieving Business Leaders
This book distills everything I’ve learned over my 30+ years about building a solid, foundational operating platform to build a business into a clear, actionable system that you can apply to your own business.
It’s not just theory; it’s a practical guide filled with real-world examples, interactive exercises, and tools that will help you align your vision, mission, goals, strategy, tactics, and effort. This book builds a strong platform to build long-term, sustainable business growth.

This book is my way of sharing what I wish I had known when I started my journey. It’s a resource for dreamers who are ready to do the work, for leaders who want to inspire, and for anyone who believes in the power of turning ideas into reality.

Now, it's time to get to work!

As you read this book, I encourage you to take your time, reflect on the concepts, and implement the exercises. Business success is built step by step, decision by decision. And I’m here to remind you that no matter where you’re starting from, you have the power to create a business that makes a difference.
Business Matters: New Business Idea! What Now?

Is designed to be a tool for entrepreneurs, guiding them from having a cool business idea to launching it on Day 1. With easy-to-follow steps and practical tips, this book breaks down the process of turning creative thoughts into a successful business. Written by Joe Cullen, who brings over 30 years of business experience to the Business Matters series of books, He spent his early career in the Broadcast & Cable Television entertainment industry ultimately having responsibility for a multistate, multimillion dollar region. In the private sector, he's launched, built, and exited 3 successful businesses and has provided coaching for over 150 entrepreneurs. His experience crosses the spectrum industries from Digital to Brick-and-Mortar to Service based companies and has written the Business Matters books to provide a no nonsense, straight forward guide that has zero fluff to take you through every step of launching your entrepreneurial journey.

Business Matters: Strategic Blueprint, Crafting a Successful Business Plan

Is a no nonsense, straight forward guide to Crafting A Successful Business Plan. Providing a detailed, step-by-step process, that gives you the knowledge and confidence to empower your success. This book is a companion to 'Business Matters: New Business Idea! What Now?" which guides entrepreneurs through the entire startup process from having a cool new business idea to launching their business Day 1.

The Overwhelmed Entrepreneur: 5 Key Components for Success!

This book takes on the challenges many of those who are new to the world of entrepreneurship face: anxiety, fear, stress, feeling completely unprepared, and overwhelmed. Building on the principles explored in his previous books, "Business Matters: New Business Idea!" and "Business Matters: Strategic Blueprint," Author Joe Cullen delves deeper into the components of the business process to provide grounding insights and principles to help put the nascent entrepreneurs’ nerves at ease.

Written in Cullen's trademark accessible style, "The Overwhelmed Entrepreneur" is not just a book—it's a lifeline for anyone who has ever felt overwhelmed by the challenges of starting or growing a business. Whether you're a budding entrepreneur with a dream or a seasoned business owner grappling with burnout, this book offers the wisdom, guidance, and inspiration you need to rise above the overwhelm and build a business that thrives.

ONE-PAGE BUSINESS PLAN For Bootstrapped Startups

Starting a business can feel overwhelming, especially when you're working with a small budget. That’s where a business plan comes in. A business plan is a document that helps you organize your ideas and set clear goals. It shows you what steps you need to take to turn your idea into a bona fide business. Even if you’re bootstrapping; meaning you’re using your own money without outside investment; a business plan is crucial.

The purpose of this ebook is to guide you through writing a basic, simple, One-Page business plan. This plan will serve as a roadmap to help you stay on track as you start your business. We’ll walk you through each part of the process, from defining what your business will do to figuring out what resources you need. By the end of this ebook, you will have a solid plan that will make starting your business easier.

20 Questions: Career Development Edition

Advancing Your Career, One Question at a Time

In the pursuit of career growth, asking the right questions can be just as important as delivering results. "20 Questions: Career Development Edition" is your guide to building meaningful conversations with leaders, managers, and mentors that will help propel your professional journey forward. Whether you’re preparing for a one-on-one meeting with your manager, engaging with senior leadership during a site visit, or participating in a ride-along with an executive, the questions in this book are designed to unlock insights, build relationships, and showcase your readiness for advancement.

In today’s fast-paced and competitive work environment, success is no longer defined solely by individual contributions. True career growth happens when you demonstrate curiosity, strategic thinking, and a willingness to learn. This book provides a framework to help you do exactly that; ask thoughtful, impactful questions that not only enhance your understanding of your role but also position you as a high-potential leader within your organization.

What This Book Does for Your Career

"20 Questions: Career Development Edition" is more than just a collection of queries. It is a tool to:

  • Facilitate Meaningful Conversations: Asking the right questions at the right time opens the door to candid and valuable discussions. It shows that you are engaged, proactive, and invested in your growth.

  • Highlight Your Leadership Potential: By demonstrating strategic thinking and curiosity, you signal to decision-makers that you are prepared to take on greater responsibilities.

  • Uncover Blind Spots: These questions are designed to help you gain insights into areas of improvement that may not be immediately visible to you.

  • Strengthen Relationships: Thoughtful questions foster trust and collaboration with managers, peers, and senior leaders, making you a valued team member.

  • Navigate Your Career Path: Whether you are seeking clarity about your current role, exploring new opportunities, or preparing for leadership, this book equips you with the tools to steer your career in the right direction.


20 Questions: Career Development Edition is A Tool for Lifelong Growth

Books for Fun

Etsy Shop

AbbyCoArt sell digital download coloring pages. Each coloring packet contains 10 high-quality, instantly available for printing at home. Each packet is available for $0.99.

Football Pals Vol 1 & 2

Spunky youngsters who love to put on their football gear and act their dreams of playing in the pros!

All American Race Cars

Featuring stock car race cars from the 1930's through today, these pages are great for the little speed demon in your life!

The page of Fun in the Sky are filed with aircraft from the 1940's through today. Featuring both prop and jet poweered planes with both civilian, commercial, and miltary all seeing action.

Fun In The Sky

Amazon Shop

AbbyCoArt sells full length, 8.5 x 11, paperback coloring books.
Coloring books sell for $8.95

Football Pals Coloring Fun

The Spunky youngsters who love to put on their football gear and act their dreams of playing in the pros! Debut their full length paperback coloring book!